Punta Cana, Dominican Republic (Business Wire)
New Media Will Include State-of-the-Art Digital Assets to Attract National, Regional and Local Brands Targeting PUJ’s Tourist & Business Passengers
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new four-year partnership with the Corporacion Aeroportuaria Del Este, S.A.S. (CAE) for the advertising concession at the Punta Cana International Airport (PUJ). CCA becomes the first media company to offer a singular, comprehensive advertising platform covering the entirety of PUJ’s Terminals A and B, reaching all 7 million passengers who pass through the airport annually.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161011006290/en/
The enhanced advertising program implemented by Clear Channel Airports at Punta Cana International Airport will include iconic, state-of-the-art digital assets, large format static displays, specialty floor displays and highly marketable inventory consistent across both terminals visible to PUJ Airport passengers. The new contract began September 1, 2016.
Punta Cana International Airport is the second busiest airport in the Caribbean and the fastest growing airport in the region with almost a ten percent increase in traffic yearly. An estimated 60 percent of all arrivals in the Dominican Republic are accounted for in the PUJ Airport. Punta Cana is the latest addition to CCA’s Caribbean portfolio which consists of 30 airports.
Known for its white sandy beaches and crystal clear water, Punta Cana continues to grow as a personal travel destination for American and European tourists. With the new contract, CCA will be able to offer innovative advertising opportunities to major international brands and local advertisers to reach a wide array of sophisticated consumers.
CCA’s advertising program at PUJ will feature an expanded digital network with marquee digital assets, large format inventory, marketing and sponsorship opportunities and specialty exhibits. Specific enhancements include:
"We are excited to be forging a long-term partnership with Clear Channel Airports,” said Manuel Sajour, Executive Marketing Director, Grupo Puntacana. “Punta Cana International Airport continues to attract an extraordinary number of passengers in the Caribbean region and it is crucial that we have the most innovative advertising platform available for marketers. We look forward to working together with Clear Channel Airports to offer our sophisticated air travelers state of the art brand experiences as they are traveling through our region.”
“We are very proud to be the first advertising company to exclusively offer leading edge advertising solutions for the Punta Cana International Airport,” said John Moyer, SVP, Development and Relations, CCOA. “Punta Cana is a very important partner for us as we continue expanding our position as the leading media provider throughout the Caribbean. With our new contract, passengers visiting the region will now encounter exciting interactive brand experiments and experience the most technically advanced campaigns happening in the market.”
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (CCO), one of the world's largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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